Monday, June 8, 2015

Computers & Writing 2015: UxD and OWLs, or Preparing for the Next Step

It’s been some time since I’ve written an update for this blog. This is, perhaps due to the excitement that is inherent in the final months of a PhD program, or of how busy it can be preparing a resource as long-lived and storied as the OWL for its eventual hand-off to the next generation of OWL leadership. Either way, as the time runs out on my time sitting in the OWL’s nest and serving as the content coordinator, I wanted to write one final update about the usability work that we’ve been doing at the OWL and it’s purposeful transition to focusing on user experience design (UxD).

When this project started its planning last spring, I was very excited to be a part of the process. I was, of course, somewhat tentative about my own involvement as I was unsure of what the 2014-2015 academic year would hold for me. In the end, I wouldn’t be able to participate as fully as I had hoped—being distracted by an aggressive dissertation timeline and an even more aggressive job hunt. However, I have recently had time to reflect on this process and on my own, somewhat tertiary involvement in it. The catalyst for this reflection was a group presentation at Computers & Writing 2015,[1] and has made me consider three possible implications of the work that was carried out by Prof. Salvo’s ENGL 515: Advanced Professional Writing students.

The first and perhaps most immediate implication is that OWLs, usability studies, and UxD implementation can be an important space for the continued professionalization of undergraduate students. For undergraduate students it is the opportunity to work on an intensive project with a real world client, an opportunity that can often be missing from the undergraduate experience. Working with a real client, as opposed to the professor serving as a simulated one, can impart a number of skills on the individuals lucky enough to partake in the experience. The students’ in the 515 course gained skills with problem/solution negotiation, meeting with a client to better understands needs/wants, developing novel solutions, presenting these solutions to a client, and responding to client feedback. During our Computers & Writing presentation, Mr. Yim reflected on what he had learned during this project and it was abundantly clear that this project had given him the opportunity to practice the skillsets he had learned about in his other coursework in a way that gave him real and marketable experience. In short, it helped to serve as an educational component that has differentiated him from a number of other undergraduates with the same degree.

The second possible implication relates to interdisciplinary research. It is very like that the work carried out in the Advanced Professional Writing course can have impacts in the area of second language writing and in the area of intercultural rhetoric (IR). Based on my own experiences as the OWL Coordinator and based on presenting on OWL-related research at conferences in China and the United States, there is a great deal of interest in OWLs in the traditionally defined EFL context; that is, outside of the US, the UK, Canada, Australia, and New Zealand. I have been approached by writing centers professionals from contexts ranging from Poland to Japan asking about what it takes to start up and OWL, how best to manage one, content-development best practices and how to talk to central administration about OWL needs. While I have often done my best to speak to these areas based on my experiences, I have been unable to point them to other, published resources to help them bolster their case. This is, in part, because OWL scholarship has not kept up with its global expansion. Given this sizable gap, I believe that the marriage of UxD, SLW, and IR could provide valuable insights that could inform best practices and equip these professionals with the means to advocate for much needed resources. A possibility for this is to examine how L2 student-writers find and interact with OWL resources while engaged in a writing task, and then to look at how this information is parsed and deployed paying particular attention to issues of access and understanding related how the material is presented and organized on the OWL site being used. This data could then be interpreted through the lens of IR using studies such as McBride (2008),[2] which examined how expectations of web design where largely based on experiences grounded in local-rhetorical considerations. Work of this nature could then extend knowledge in all three areas. It is my hope to continue contributing to this underexplored area when I reach my new institution in the fall.

Finally, there was an implication that I hadn’t considered before Computers & Writing, and that is the value that exists in public work. Throughout this process we have attempted to share as much of the research as possible with the public. This has taken the form of this blog and the posts by various stakeholders in the work, as well as the final recommendations report from the 515 class. This is rather valuable, as it doesn’t just present the preened version of events that may appear in a published article. Rather, is has shown the struggles, challenges, and opportunities that have arisen throughout the process; and, this can serve as a useful object lesson for anyone hoping to carrying out the same or similar work in the future. Internally, it has also led us to consider how we might share the behind-the-scenes work in order to better inform best practices for other OWL designers and developers. There are a number of forms that this may take (e.g., sharing our development manuals and style guides). However, that is a conversation that will be held largely by the new wave of Purdue OWL leaders. As a soon-to-be OWL alumnus, I look forward to its outcome. 



[1] Conard-Salvo, T., Yim, A., Paiz, J.M., & Spronk, C. (2015). UxD and online writing labs: Meeting the needs of a changing global audience. Presented at Computers & Writing 2015, Menomonie, WI.
[2] McBride, K. (2008). English web page use in an EFL setting: A contrastive rhetoric view of the development of information literacy. In U. Connor, E. Nagelhout, & W. Rozyci (eds.), Contrastive Rhetoric: Reaching to Intercultural Rhetoric (219-240). Amsterdam: John Benjamins.

Wednesday, May 20, 2015

Recommendations and Thinking about Personas

Our work with English 515 has been over for a semester, and time has evaporated since we received the final recommendation report from the Professional Writing students who researched, listened, and offered suggestions for the future of the Purdue OWL. Many of the recommendations made complete sense and confirmed ideas we were already considering: simplifying our overwhelming site map, redesigning our text-heavy resources without losing information, and promoting consistency with a revamped style guide for content developers.

Other suggestions, like thinking about global users through ethnographic research, provides an opportunity to take what has been anecdotal information and generate concrete data about the English language learners and teachers who use our site. The preliminary ethnographic research that Andrew began has shown us how we can take our global users into consideration.

The most innovative suggestion, at least to me, is the idea of generating personas for the OWL to help users navigate and find information. Users would identify with a persona based on user type and the action they were hoping to complete by visiting the OWL.  And it would create a more positive experience to reduce the overwhelming options we currently have on the OWL. Users could still go elsewhere on the site, but they would be directed to information most likely meeting their needs.

We had often discussed how best to direct users to where they wanted and needed to go. We had even discussed developing a heuristic that would guide users based on their felt needs or based on questions they were trying to answer. But we hadn’t considered personas—at least not in the way they were presented to us in the final recommendation report.


Now I know our Webmaster has some reservations about the term “personas,” which may mean something different from a web design standpoint. But I am still wrapping my mind around how radically different the OWL would be if we could redesign based on different types of users, leading to different spaces and experiences for users. Not just a menu that lists “suggested resources” for user groups that doesn’t alter the space or the experience in any significant way. We have a long way to go before implementing such changes, but I’m looking forward to thinking about the final recommendation report in the coming semesters and seeing what’s possible for the OWL.