Purdue OWL Usability – September/October Update

A lot of work has happened in recent weeks connected with the usability study. In early September Tammy, Michael, Cait, and I sat down for a meeting to discuss potential areas for the students in Michael’s Advanced Professional Writing course. There were a number of concerns that were brought to the table: concerns relating to navigation, the splash page, connecting users to resources, presenting resources to users, and the functionality of our contact forms. What was beneficial was having two members of the research team from the last round of usability studies present, as they could speak to what we’ve done before, what we chose to address at that time, and what might be worth reexamining. Having the technical coordinator present also opened up new areas for discussion, as she deals most often with the OWL’s innards—the code that keeps it soaring, ready to swoop in and assist users in need. One issue that was brought up was how users experience the OWL. Currently, we have what some have derided as a 1990’s-esque splash page, and certainly its actual usefulness is something that ought to be questioned. But, during the course of our discussions that day it was pointed out that perhaps the splash is even less effective than we had hoped. One of the meeting members pointed out that we need data on how people actually use the OWL, perhaps many people bypass the splash page all together. Here’s an anecdote for illustrative purposes: 

I use the OWL a lot for my own personal reference as I write for publication and the job market, activities not even remotely related to my position as the OWL coordinator. Now, when I’m looking for information on Academic Cover Letters—for those increasingly rare tenure-track jobs—I don’t go to owl.english.purdue.edu. Rather, I go to Google and I type in, “ ‘Purdue OWL’ + ‘Academic Cover Letters’”. The very first hit is the opening page for the Academic Cover Letters resource on the OWL. Then I start to click, click, click away. To be honest, there are some days that I completely forget that the splash page exists. The argument for it being there is that the OWL isn’t just the collection of writing resources; it’s not just the Orange OWL. It’s the Purdue OWL Family of Sites; it’s the Orange OWL, it’s the Purdue Writing Lab site (green pages), it’s the Purdue OWL News Service (purple pages). 

We also discussed the intersections of content development and usability. The Purdue OWL, over the years, has developed its own written identity. This is something that has been passed down orally from one content coordinator to another during training and on-boarding sessions. It is then something that is highly negotiated during between content coordinator and their developers during the content development process. The discussion with the students in Michael’s course became, what can we do to crystalize certain elements of our style into a Purdue OWL Style guide, a document that will help to streamline certain elements of the development process and that will also concretize institutional memory and best practices? At a meeting of members of the usability teams and Purdue OWL leadership, I was given a list of areas in which the student-team working on the Purdue OWL style guide would like to focus their work. I must admit that I’m both impressed by the thought that is going into this document and hopeful for the lasting contribution that it can make to the Purdue OWL—and perhaps to OWL designers and content developers working in other contexts. The student-team plans on not only solidifying the most salient points of OWL style, but also on redesigning the current OWL content developers manual to be more effective in transmitting information to the content development team members. During the course of the various meetings and conversations that have been had at the OWL about usability in the past two months, another key item has arisen. Designing and implementing usability studies can take time. We’re making plans that will carry use well into the 2015-2016 academic year. 

However, when you’re working with graduate staff this can present new challenges. Both myself and Cait are likely to complete our Ph.Ds. before the start of the next school year. This means that two individuals that have played some role in this round of testing will be exiting Purdue before it’s over. This means that we must consider how we will hand this project off to the incoming content and technical coordinators. This is a key consideration when working in any context that has this kind of turnover. Ensuring continuity becomes important in order to maintain quality and to provide the best service to our end-users. For us, we will rely heavily on the experiences of both Tammy and Michael—this is their second round of usability studies on the OWL, and we will also allot additional time to bring the new coordinators up to speed regarding the usability study, how it impacts their work at the OWL, and how they might contribute to this intensive practical and scholarly endeavor.. This will likely include a healthy stack of documents and intermediate reports, but it will help us to ensure that the new coordinators will be adequately prepared not only to join the OWL family, but also to continue to contribute to our usability studies and eventual revisions.